Who New That Sunless Tanning Was So Desired In The 1920's
The 1920's was a time when women started to grow and have more freedom after four long years of war. As the films grew, the impact of popular actresses started to influence how women looked at beauty. Women started to bob their hair and the desire to keep thin to follow the "boyish body" that was the trend in fashion magazines at the time. Wearing a pale complexion with blushed cheeks was all the rage for cosmetics. The term vamp comes to mind, pale skin, red lips, bright cheeks & a page boy haircut! Until the divine moment that Coco Chanel appeared in public with a slightest glow of suntan, that our obsession with darker,"sun kissed" skin was set into fashion. And today we still desire the Coppertone tan, weather its a tanning bed, mystic tan, bronzer or the good old fashion way, a beach day
|COTYTAN ADVERT 1929|
Here are some Key Dates & Facts that May interest you
1920 - The first hair dryers were developed in Germany but it wasn't until 1951 that the first really workable dryer became available to the public. These original prototypes with their large wooden handles were prone to overheating and were very heavy!
1929 - Max Factor wins an Oscar for his skills in movie make-up. The world's most famous make-up mogul went on to work with some of the greatest actresses of his era, including Marilyn Monroe, Jean Harlow and Bette Davis.
1929 - Cosmetics company Coty helps women everywhere to achieve the increasingly popular sunless tan. Coty Tan self-tanning powder and liquid, was formulated to 'beat the sun at its own game'.
1929 - First lady of beauty Elizabeth Arden opens her world famous Red Door Beauty Salon on Fifth Avenue, New York. It's still a daily attraction for thousands of female customers today.